Marketing and communications strategist and owner of the ForcePR agency. She specializes in developing effective marketing strategies and streamlining companies’ marketing efforts—from analysis and diagnosis, through process optimization, to the implementation of cohesive initiatives. She has worked with over 200 companies, helping them increase marketing effectiveness and make better strategic decisions. She combines business, consulting, and academic experience (Ph.D. in Humanities, MBA), which allows her to view marketing broadly—as a practical tool for organizational development.